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ABOUT US
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These things we believe . . .
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DO
THE RIGHT THING
We should ask ourselves, when encountering a decision or choice
"what is the right thing?".
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DO YOUR PERSONAL
BEST
The Japanese refer to this challenging yourself the practice of
"Keisen" (the act of trying to be a little better every day). If
you have done your best, that is all anyone will ever ask. When
President John F. Kennedy was asked during his run for Presidency
if he would accept his party's nomination for Vice President, he
responded, "Why should I accept second place when first is available?
Once you accept second best, you have a tendency to do so the rest
of your life." First place is available to you, seize it.
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TREAT OTHERS
AS YOU WANT TO BE TREATED
Often this is referred to as the "golden rule." How often do we
treat others based on our own biases, but then demand a different
respect or treatment by others. A simple rule, but often difficult
to follow. As professionals, we should be the experts at achieving
this, since part of the successful sales process is to understand
and walk in the other person’s shoes. Don't stop applying that skill
with co-workers, family and friends, it is part of who we are.
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YOUR WORD
IS YOUR BOND
This is one of the most important philosophies to adopt in the mortgage
business. The number one gripe of customers, realtors, co-workers,
etc., is "they didn't do what they said they would do". This is
your credibility and the credibility of Amerihome that is jeopardized
when we don't keep our word. It applies to large things and small.
"Sweat the Small Stuff."
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