Brookfield, WI (April 1, 2005) – President and CEO of Amerihome Mortgage, LLC has advice for Sales Managers and others recruiting and managing mortgage loan officers: hiring the best candidates is only part of the success formula. According to DelTorto, the duty of sales leadership is to adopt a "coach methodology." His article was published in the March 2005 of several regional issues of The Mortgage Press.

DelTorto points out that "Tiger Woods, Michael Jordan and all of the best and brightest in any endeavor… have a coach who helps them stay on top or advance their game." He likens coaching these top athletes to leading a sales team. "Top producers need coaching to help recognize changes in the market and opportunities to expand their business," says DelTorto. Without this coaching, says DelTorto, "top producers may begin to feel that they are bringing more to the table than they are receiving."

DelTorto formed Amerihome Mortgage in 1997 with three other mortgage company executives. Based in Brookfield, Wisconsin, Amerihome delivers highly personalized mortgage financing services through branch locations in the Midwest, California, and the Northeast.

The company was previously listed in Broker Magazine's 'Top 50 Brokerage Firms' ranking 19th in the nation. Amerihome was also ranked as the fifth-largest mortgage lender in Milwaukee by the Milwaukee Business Journal, and named a 'Future 50' Master Mettle Winner by the Metropolitan Milwaukee Association of Commerce.

Amerihome Mortgage can be found online at www.amerihomemortgage.com.